Blog
Insights on SaaS, technology, marketing, and building digital products.
Case Studies: Businesses Succeeding with Guest Wi-Fi
Implementing guest Wi-Fi opens new horizons for businesses to interact with customers and collect valuable data. Let’s examine several success cases that demonstrate how companies… Read more
24.03.2024
The Advantages of Primary CRM Data for Marketing Strategies: Personalization in Action
In today’s business world, personalization is the key to successful customer engagement. Primary CRM data, such as name, age, gender, contact information, customer preferences, and… Read more
13.03.2024
Legal Aspects of Wi-Fi Data Collection: What You Need to Know
Offering guest Wi-Fi opens up opportunities for businesses to collect valuable customer data. However, it’s crucial to be aware of the legal aspects and privacy… Read more
06.03.2024
Guest Wi-Fi: Illuminating the Technical Aspects: Hardware, Security, and Software
Offering Guest Wi-Fi in your business is not just a convenience for customers but also a powerful data collection tool for improving services and marketing…. Read more
20.02.2024
MWC 2024, Barcelona!
I’m thrilled to announce my attendance at the Mobile World Congress (MWC) 2024, happening in Barcelona from February 26th to 29th. This premier event is… Read more
18.02.2024
Why Primary CRM Data Becomes a Gold Mine in the Cookieless World Era?
In a world where traditional data collection methods are becoming increasingly restricted due to tighter privacy regulations and the phasing out of cookies, offline businesses… Read more
16.02.2024Welcome to my personal blog!
I’m Sergey Nesmachny, an IT expert with 20+ years of experience, living in Portugal. I’ve founded multiple SaaS-focused IT companies and now invite you to… Read more
13.02.2024