Блог
Инсайты о SaaS, технологиях, маркетинге и создании цифровых продуктов.
Кейсы: Бизнесы, добивающиеся успеха с гостевым Wi-Fi
Implementing guest Wi-Fi opens new horizons for businesses to interact with customers and collect valuable data. Let's examine several success cases that demonstrate how companies across various industries use guest...
24.03.2024
Преимущества первичных CRM-данных для маркетинговых стратегий: персонализация в действии
In today’s business world, personalization is the key to successful customer engagement. Primary CRM data, such as name, age, gender, contact information, customer preferences, and purchase history, play a crucial...
13.03.2024
Правовые аспекты сбора данных через Wi-Fi: что вам нужно знать
Offering guest Wi-Fi opens up opportunities for businesses to collect valuable customer data. However, it's crucial to be aware of the legal aspects and privacy regulations governing this process.Before collecting...
06.03.2024
Гостевой Wi-Fi: Освещение технических аспектов: Оборудование, безопасность и программное обеспечение
Offering Guest Wi-Fi in your business is not just a convenience for customers but also a powerful data collection tool for improving services and marketing. To ensure the effective operation...
20.02.2024
MWC 2024, Барселона!
I'm thrilled to announce my attendance at the Mobile World Congress (MWC) 2024, happening in Barcelona from February 26th to 29th. This premier event is a beacon for the mobile...
18.02.2024
Почему первичные CRM данные становятся золотой жилой в эпоху мира без cookie?
In a world where traditional data collection methods are becoming increasingly restricted due to tighter privacy regulations and the phasing out of cookies, offline businesses face the need to find...
16.02.2024Добро пожаловать в мой личный блог!
I’m Sergey Nesmachny, an IT expert with 20+ years of experience, living in Portugal. I’ve founded multiple SaaS-focused IT companies and now invite you to my blog. Here, I’ll share...
13.02.2024